Course Certified By:

Introduction

Welcome to the Category Management Course!
This comprehensive program is designed to equip participants with the knowledge and skills necessary to excel in the field of category management.
Category management is a strategic approach to procurement and retailing that focuses on managing product categories as strategic business units, rather than simply as individual products.
Through this course, participants will gain a deep understanding of category management principles, strategies, and best practices that can be applied across various industries.
This comprehensive five-day course will provide participants with the knowledge, skills, and tools needed to excel in the dynamic field of category management.
Whether you are a seasoned professional or new to the industry, this course will empower you to drive growth and profitability through strategic category management practices.

Objectives

• Understand the fundamentals of category management and its importance in modern business.
• Learn how to analyze market data and consumer behavior to optimize category performance.
• Develop strategies for assortment planning, pricing, promotion, and placement within product categories.
• Gain insights into effective supplier relationship management and negotiation techniques.
• Acquire practical skills for implementing and executing successful category management initiatives.

Who Should Attend?

This course is ideal for professionals working in procurement, retail management, merchandising, sales, marketing, and supply chain management.
It is also beneficial for business owners, entrepreneurs, and anyone seeking to enhance their understanding of category management principles and practices.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Course Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm